After more than 30 years of extensive and rapid development, China’s shoe industry has accumulated many contradictions. The export-oriented shoe industry is facing the shrinking international market, coupled with trade protection measures such as anti-dumping from major market countries. , China’s shoe industry is under greater pressure, and a large number of small businesses have closed down as large-scale enterprises have emerged.
As early as a few years ago, due to factors such as rising labor costs, raw materials, and exchange rate fluctuations, many shoe companies moved their production bases to Southeast Asia. With the full launch of the China-ASEAN Free Trade Area, the footwear industry in Vietnam, India, Pakistan and other places has developed rapidly. According to statistics, from January to November 2010, the output value of Vietnamese sports shoes increased by 20.2% year-on-year, and the output value of leather shoe companies above designated size increased by 23.4% year-on-year, posing a very large potential threat to China's footwear industry.
The strength of Chinese shoe companies is still very strong. After nearly 20 years of development, China's footwear industry has established a complete upstream and downstream industrial chain, formed a variety of footwear production industrial clusters, and established complete footwear products and footwear by virtue of its high-quality investment environment and labor resources. Material market and footwear R&D center and information center.
Although China's footwear industry is now also facing domestic policy factors and rising labor costs, as well as competition from India, Brazil, Vietnam, Indonesia and other countries in the low-end and low-end footwear, there are also Italy, Spain, Portugal and other countries in the high-end shoes. However, the comprehensive competitive advantage of China's shoe industry is still unmatched by other countries.